Case studies

The Proof is In the Pudding. Or on the P&L Statement.

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HMG HOSPITALITY
INBOUND MARKETING STRATEGY

 

The Challenge:

To retain a 20-year reputation in hospitality management and online search ranking following a complete name change, rebrand and website launch.

 

The Solution:

Strategize and execute an Inbound marketing and pay-per-click to increase website traffic, lead generation and influence.

 

The Reward:

Over the course of the first 90 days from launch of new domain and website, data confirmed: First page and #2 organic Google search ranking. Linkedin followers grew by over 3,500. Established relationships with key influencers including: Kendall-Jackson, Thai Airlines and HSMAI New York. Lead generation increased by over 500%.

CAP JULUCA
CONTENT MARKETING DEVELOPMENT

 

The Challenge:

Increase website traffic, direct bookings and special event lead generation while decreasing dependency on paid advertising.

 

The Solution:

Strategize and execute an Inbound marketing strategy.

 

The Reward:

Over the course of 90 days data confirmed: Overall website visits up 100%, organic search traffic up 99%, referral traffic increased by 111% and lead generation increased by 673%.

SANTA BARBARA BEACH & GOLF RESORT REVIEWER MARKETING PROGRAM

 

The Challenge:

Increase positive reviewers and guest sentiment on sites such as TripAdvisor and Yelp, while monitoring and responding each personally.

 

The Solution:

Development and execution of reviewer marketing program.

 

The Reward:

Over the course of the first 90 days from execution, data confirmed:
Review volume increased by over 108%, positive sentiment increased by .5 stars and 100% were responded to within a 12 hour timeframe. Only 4 and 5 star reviews are visible via widget and displayed on the website and Facebook.

HMG-Hospitality (1)
Cap-Juluca (1)
Santa-Barbara-reviews

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