The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar (believe it or not). For example, when considering marketing strategies you want to attract, convert, delight, and ultimately have a customer forever, right? Well, the same can be said when you're looking for love - maybe not the forever part, but we'll get to that.
Whether in business or love - it all boils down to what your goals are. Do you want someone who is going to go the distance with you? Or, simply a passing fling? We're thinking for business, you are looking for long term success. That's why in this post, we are breaking down two popular marketing strategies and how one is like Tinder, while the other is like Match.com.
In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn't ignore, and that platform is Snapchat. What began as the "picture disappearing app" in the summer of 2011 from three Stanford students, has quickly become one of the most unique forms of story-telling a brand can use. In fact, that funny little yellow ghost icon is captivating millions of people every day, and is showing no signs of stopping. Should your hotel be utilizing Snapchat? If you’ve been searching for methods to reach the millennials (and the growing demographics beyond), then the answer is yes.
Passion is everything. We are true believers of that, after all, our slogan is passion based marketing.Work, play, travel… it’s all better with a bit of spirit, gumption, or liveliness. Passion is what transforms the ordinary into the extraordinary. The dull into the fascinating. Who wouldn’t want to live fully, embodying passion in each moment?
Best practices reap best rewards. When it comes to sales, this is exponentially true. Except, for a hotel these days, what are the “best practices” in sales? With the constant evolution of technology and the overwhelming onslaught of tools, it can be challenging to discern what to use, when, where, why, and even how.
We have uncovered a sales technique that both uses best practices and can position you as a superhero. It's called inbound sales and we are here to tell you more about it.
“The Only Constant is Change.” Without change stagnation occurs, which causes complacency and the death of creativity - now where’s the fun in that? In that past there was marketing, and then there was public relations. In the present, there’s still marketing, and there’s still PR, but both have shortcomings that are becoming increasingly relevant. If the two disciplines are able to combine forces and evolve into something greater than the sum of their parts, well then there may just be a need for that. Enter Inbound marketing. Inbound marketing, also referred to a relationship marketing, is a fairly new marketing term that is based upon attracting visitors to your web property with helpful website content ... and it has quickly become the new, extremely effective, kid on the block. But, does that mean it's content vs PR? Maybe not.
It's hard to believe we are nearly through the first quarter of 2016, and with a good ten months ahead of us, it's never too late to getting the ball rolling on proven trends from which any industry can benefit, but especially hotels. Internet marketing for hotels has changed rapidly in the past few years, and will continue to evolve as technologies roll out. Wondering how you can leverage the latest trends from ways in which your brand can benefit? Here is a breakdown.