Passion-Based Marketing | Hotel and Lifestyle Marketing | San Diego | BLOG
Passion based internet marketing for hotels and lifestyle brands, using inbound marketing and out of the box digital marketing strategies.
internet marketing for hotels, digital marketing hospitality, lifestyle marketing, inbound marketing for hotels, hospitality marketing
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Hospitality Email Marketing

Stop the Madness :: Is Your Hospitality Email Marketing a Complete Waste of Time?

You have merely seconds to capture the attention of your audience. Seconds. Email marketing is the norm now, everyone is doing it, it’s not unusual or exciting, it’s common. Even though it’s commonplace, it’s still essential to any hospitality marketing strategy. Without a doubt, you should be email marketing. BUT you must make darn sure that your email’s are compelling, organized and genuinely interesting for your target audience, or all of the resources you’ve invested into the email campaign are for naught.
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web design for hotels

Is Your Hotel Web Design a Trick or Treat?

You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, your website is a virtual front door and face to the world. If it scares off a new visitor at the get-go, their quick reaction is to scamper away and head out to a more welcoming destination. However, if you have a deliver thoughtful, engaging and relevant content not only will you pull them in, you'll likely have them converted into raving fans. Are you scaring away potential guests or giving them the sweet stuff? Let's find out.
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advertising to millennials

Your Property: ‘On Fleek’ With Millennials

What’s an 11 letter word, beginning with an “M” leaves many advertisers clueless? Millennials. The group of young adults currently between the ages of 18-34. The group that wields over a trillion bucks in purchase power. A generation of independent, technology obsessed, globally focused individuals who are not to be overlooked in your advertising and marketing strategy. We get it, it’s challenging to connect with this group. First off, the millennial generation is the most populous generation yet, and trying to find general strategies to attract the entire group seems daunting (especially when they have their own language!) Secondly, they are completely embedded in the social media world, and likely know more about technology than the rest of us. No sweat, there are plenty of general strategies you can adopt to ensure you have a better chance of garnering the attention of millennials, here are a few to consider:
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marketing automation goals

Hit Your Sales Target With These 4 Powerful Marketing Automation Goals

In an earlier post, we covered hot automation tips for boosting hotel sales. Today, we're going to expand on those ideas and explore automation goals. The topic of automation for a lifestyle brand is an important one. Why? Because the key to success lies on the organizations ability to efficiently attract and convert the best leads. Before you start considering ways to automate your brand's marketing, you first have to decide exactly where your priorities are. It's important to create specific goals and make an automation strategy. Once you do this, it's easy to figure out exactly what you need automated and how you're going to go about doing it.
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blogging for hotels

Get Out of Your Blog Fog – 5 Reasons You Should Be Blogging for Your Hotel Now

There’s no doubt about it, in today’s online-centric world if you aren’t blogging then you’re simply pouring revenue down the drain. Business blogging is essential, your business blog is a place to share insights, current events and general useful information. Invest in a content publication strategy starting with a blog, and reap the rewards. Search visibility, leads, sales and so much more will improve with a successful blog. To help drive home our point, here are our top 5 reasons why blogging is essential.
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digital marketing tips for hotels

From Looking to Booking – Digital Marketing Tips for Luxury Properties

By now you've probably heard it enough to know that in today's digital age every hotelier must have an online presence in order to effectively reach current and potential guests. Particularly unique and independent properties, which may not yet have the benefit of widespread brand recognition. Now that the public is exposed to more media than any time in history, the success of your luxury property will depend on the ability to really hone in on how to attract the right kind of guests. It's not about making your reach more expansive, it's about creating a digital action plan with a goal of precision targeting and engaging content. For today's post, let's assume you have set up a website, social media profiles and are gathering email addresses for hotel, and let's talk about ways in which to best utilize these channels in order to guide your future guests from looking to booking.
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