Passion-Based Marketing | Hotel and Lifestyle Marketing | San Diego | BLOG
Passion based internet marketing for hotels and lifestyle brands, using inbound marketing and out of the box digital marketing strategies.
internet marketing for hotels, digital marketing hospitality, lifestyle marketing, inbound marketing for hotels, hospitality marketing
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inbound marketing for hotels

What if Darth Vader Was Your VIP Guest?

Our Team consisting of Cory Falter, Michael Duffy and myself recently offered the following content as a presentation at a conference. Want the slides? Let me know!  In a galaxy not so far, far, far away...  a brave leader is trying to grow the outpost he and his followers believe so deeply in. But their methods, although historic and heroic, are no match for the new world. All of a sudden, inbound out of the sky, comes a prophet in white – who promises a connection that could grow their outpost beyond their wildest imaginations. But, before he can share his secrets, a test will prove the worthiness of the outposters...
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loyalty programs for hotels

Lookin’ for Love? Maybe It’s Time to Explore Loyalty Programs

If there's one thing we marketers love it's, well, love. A way to find that secret sauce of connecting with people and keeping them coming back for more. We wordsmith articles for websites, create fun tidbits for social media channels, crunch open rates and, oh, so much more. That magic we're hoping to create all comes down to love. A love between a person and your brand that's so deep and special there is nothing that can take it away. For anyone in the hospitality industry, there's one sure-fire way we've discovered to create a spark, and it's through a well thought-out loyalty program. If you're also looking for that love connection, we think this could be the answer.
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digital marketing for hotels

3 Spring Cleaning Tasks You Can’t Delegate to the Housekeeping Department

Travel season is just around the corner and, believe it or not, your housekeeping department isn't the only one with mounting to-do lists to get ready for it. Your hotel's marketing department should be too! Now is the perfect time "spring clean" the organization's website and email marketing. Small tweaks now can reap big rewards later. Here are three spring cleaning tasks to turn your hotel's digital marketing into a lead-capturing machine.
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content marketing rules

Pugs, Politics and More Content Marketing No-No’s for Hospitality Brands

Let's face it; it's a dog eat dog world out there in digital marketing land. With more and more brands vying for the decreasing attention span of potential customers, it can be easy to lean on click-bait tactics for standing out. Like pugs. Or politics. Or any Kardashian-ish ploy to get people to look. But, these are all mistakes. Big, 'uge mistakes. If you've fallen victim to any of these content marketing traps, we're asking you to drop the keyboard, take a step back and get yourself back on track with these no-fail content marketing rules that are certain to help drive inbound sales, and your bottom line.
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attraction marketing

Whoever Thought a Sweepstakes Would Be A Great First Date?

So there’s you, alone, hoping to find a match made in heaven. And then there’s them, alone, also waiting to discover someone who can fulfill their needs. Now all you need is to meet, and have that first date, and the rest can, and will, be history. Are we talking about dating here? Or are we talking inbound marketing? One could argue - what’s the difference? Ok, yes they aren’t the same thing, but if we consider, for a moment, the similarities between the two, perhaps the path to achieving inbound marketing success will be clearer. The first date is the opportunity to plead your case, to start to build the foundation of the relationship which will influence the relationship forever more. So how do you get to the first date?
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Hospitality Email Marketing

Stop the Madness :: Is Your Hospitality Email Marketing a Complete Waste of Time?

You have merely seconds to capture the attention of your audience. Seconds. Email marketing is the norm now, everyone is doing it, it’s not unusual or exciting, it’s common. Even though it’s commonplace, it’s still essential to any hospitality marketing strategy. Without a doubt, you should be email marketing. BUT you must make darn sure that your email’s are compelling, organized and genuinely interesting for your target audience, or all of the resources you’ve invested into the email campaign are for naught.
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