Passion-Based Marketing | Hotel and Lifestyle Marketing | San Diego | About
Passion based internet marketing for hotels and lifestyle brands, using inbound marketing and out of the box digital marketing strategies.
internet marketing for hotels, digital marketing hospitality, lifestyle marketing, inbound marketing for hotels, hospitality marketing
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Passion. Much better than pushy.

Enter Lure Agency, where you’ll meet a group of visionaries focused on bringing clients brands out of the depths of media, and into the spotlight. Bora Bora, Audrey Hepburn, and Egyptian Cotton. What’s the connection? Allure. We capture the essence of brands, making them irresistible to consumers. It’s as simple as the Law of Attraction. Emphasize the desired outcome to will it, and work it, into reality. Passion drives everything we do.


We’ll dive into the soul of your business to uncover content that will captivate your audience. Your target market exists because they share your essence, understand how to capture that essence, and you’ve deepened the relationship. We create genuine content that taps into their passions. We’ll begin campaign components with organic conversation and watch the leads develop. Passions are converted to purchases. Purchases are then transformed into loyal followings. Success ensues.

Analysis. Content. Accountability.

The Process Behind Passion-Based Marketing.

Meet Our Team

Cory Falter

Chief Creative Director

As Chief Creative Director for the agency, Cory has a motor that idles at full throttle. After spending the first half of his life professionally racing dirt bikes, he decided to take his passion for competition to the most extreme sport of advertising and marketing.

Susan Tucker

Director of Digital Strategy

Susan brings her experience and enthusiasm as Director of Digital Strategy. A certified Inbound Marketing professional, she believes consumers should not be “sold to” but that they should find value in brands that are providing the products and services they are seeking. Outside of work, you can find her chasing her boys on the ski slopes or watching them on the sidelines of the soccer field.

Michael Duffy

Brand | Creative Strategist

Michael Duffy is charged with creating and executing advertising concepts and brand identities through positioning, copy and line extension in all media.
It’s the latest chapter of a life spent as an experimentalist and storyteller, and his professional expression as the team’s Copywriter, Strategist and Creative Director. And every day still feels new.

Teresa Holden

Director of Client Services

Teresa gained solid experience in marketing with over 20 years in luxury hotels. She has been affiliated with The Ritz-Carlton Hotel Company, Wyndham Hotels & Resorts, Ian Schrager Hotels, W Hotels & Resorts and St. Regis Hotels & Resorts.
While serving in various sales and marketing capacities, Teresa became a specialist in establishing strategies to increase awareness, improve product positioning and meet challenging revenue projections.

Zoë Freedman

Content Strategist

As content strategist for Lure Agency, Zoë taps into client’s target markets to discover their existing and latent passions. From there she’s able to develop content that demands attention. True to Lure Agency form, Zoë embodies passion in every aspect of her life. Outside of work, Zoë is an avid aerial yogi, wanderlust-er, and adventurer.

Heather Falter

Finance Manager

Extreme organization and toughness are needed to manage projects and finances for an agency, while simultaneously raising three kids. Meet Heather, Lure Agency’s Finance Manager, who not only keeps her family in line, but also keeps the agency on target and ahead of schedule.

Feelin’ the Chemistry? Us too.