As Chief Creative Director for the agency, Cory has a motor that idles at full throttle. After spending the first half of his life professionally racing dirt bikes, he decided to take his passion for competition to the most extreme sport of advertising and marketing.
Susan brings her experience and enthusiasm as Director of Digital Strategy. A certified Inbound Marketing professional, she believes consumers should not be “sold to” but that they should find value in brands that are providing the products and services they are seeking. Outside of work, you can find her chasing her boys on the ski slopes or watching them on the sidelines of the soccer field.
Michael Duffy is charged with creating and executing advertising concepts and brand identities through positioning, copy and line extension in all media.
It’s the latest chapter of a life spent as an experimentalist and storyteller, and his professional expression as the team’s Copywriter, Strategist and Creative Director. And every day still feels new.
Teresa gained solid experience in marketing with over 20 years in luxury hotels. She has been affiliated with The Ritz-Carlton Hotel Company, Wyndham Hotels & Resorts, Ian Schrager Hotels, W Hotels & Resorts and St. Regis Hotels & Resorts.
While serving in various sales and marketing capacities, Teresa became a specialist in establishing strategies to increase awareness, improve product positioning and meet challenging revenue projections.
As content strategist for Lure Agency, Zoë taps into client’s target markets to discover their existing and latent passions. From there she’s able to develop content that demands attention. True to Lure Agency form, Zoë embodies passion in every aspect of her life. Outside of work, Zoë is an avid aerial yogi, wanderlust-er, and adventurer.
With a background in hotel sales and marketing, Amber brings passion for digital strategy and customer relationships to the Lure team. As the Director of Social Media Strategy, she uses outside of the box thinking to create guest generated content that produce extraordinary results and user engagement. Outside of work, Amber leads an active life enjoying Southern California and keeping up with two young children!
Extreme organization and toughness are needed to manage projects and finances for an agency, while simultaneously raising three kids. Meet Heather, Lure Agency’s Finance Manager, who not only keeps her family in line, but also keeps the agency on target and ahead of schedule.